Case Analysis Leadership Online Barnes Noble vs....

Msc. Management (FT) Strategic Management (2007) Assignment Case Analysis: Leadership Online: Barnes Noble vs. Amazon.com Answer all three questions. All questions carry equal marks. Q1. Based on your own experience of traditional bookselling and your exploration of online bookselling, compare willingness-to-pay for books supplied by these two business models. In the US, the traditional bookselling had a market of about 26 million dollars in the year 1996 and had grown to about 33 million dollars in the year 2001. It is growing at the rate of about 4.8 % per annum. An average American citizen buys about 10 books a year in 1996. Book buying usually increases during the weekends and during the fourth quarter of the year. Usually†¦show more content†¦They also have mail order book services and book clubs. Barnes and Noble also set up shop in Canada, but it has major operations in the US. The procurement of books for the malls and superstores of Barnes and Nobles has been centralized. Jeff Bezos had founded Amazon.com in the year 1995 and it reached sales of about 16 million dollars in the year 1996. About 7600 employees were present in the organizati on in that year. Amazon.com can reach much more people compared to Barnes and Noble, but it can sell only online, unlike Barnes and Noble. Online booking selling seems to have one disadvantage over store book selling. The customers in the stores are able to feel the book and read excerpts of the book. In such a circumstance, they would be more interested in buying the book and would find the book its money’s worth. With time, the internet is beginning to change, and many of the manufacturers are beginning to show case the product and actually permit the customer to sample it using the internet. With the bookshelf model, it does seem that it would be costly to get the investment to setup the place, build shelves and get the logistics. In comparison, an online store does not require much of investment and infrastructure. The customer can access the online bookstore from almost any part of the world and can select the book. The user would need only a computer, an Intern et connection, andShow MoreRelatedCase Study: Barnes Noble Essay875 Words   |  4 Pagesthink the Barnes Noble environment creates? How might consumers ‘cognitive systems interpret these responses? From a marketing perspective, which is more important to Barnes Noble—affect or cognition? Some affective response Barnes Noble’s environment creates is by its store layout and atmosphere that make it different from their competitors. Barnes and Nobles has a clean environment, which makes it comfortable for the customers to have a positive reaction towards them. Barnes Noble’s storeRead MoreEssay about Amazon vs. Barnes and Noble1249 Words   |  5 PagesCase Analysis Questions on Leadership Online (A): Barnes Noble vs. Amazon.com Q1: Summarize Barnes Noble’s business strategy and business model based in the case descriptions. How have these strategy and business model been evolved since the case was written? Ans. Barnes and Noble applied a combination of Economies of Scale and Vertical Integration and Monopoly as its Business Strategy in the 90s. They were the dominant sellers of books, CDs and Videos. Barnes and Noble acquired B. DaltonRead More* Analysis of Amazon.com Using the Competitive Forces and Value Chain Models Using Management Information Systems5173 Words   |  21 Pages[MANAGEMENT INFORMATION SYSTEMS ASSIGNMENT] ï ¿ ½ TABLE OF CONTENTS 3QUESTION 1: ANALYZE AMAZON.COM USING THE COMPETITIVE FORCES AND VALUE CHAIN MODELS ï ¿ ½ 11QUESTION 2: DISCUSS HOW AMAZON HAS RESPONDED TO PRESSURES FROM ITS COMPETITIVE ENVIRONMENT ï ¿ ½ 12QUESTION 3: DESCRIBE THE WAYS IN WHICH AMAZON.COM PROVIDES VALUE TO ITS CUSTOMERS ï ¿ ½ 14QUESTION 4: DESCRIBE AMAZONS EVOLVING BUSINESS STRATEGY AND EXPLAIN WHY AMAZON.COM DECIDED TO CHANGE ITS STRATEGY ï ¿ ½ 18QUESTION 5: DO YOU THINK AMAZON CAN CONTINUE TORead MoreEssay on Amazon Case Analysis4440 Words   |  18 PagesAmazon.com Case Analysis Internal External Matrix, Matrix Analysis and TOWS Summary, and Quantitative Strategic Planning Matrix Executive Summary This case analysis serves the purpose to provide an analytical framework to evaluate Amazon.com from an internal and external perspective, and to provide strategic direction based upon the internal and external evaluation. The case will begin with an introduction to Amazon.com. Introduction/Background Jeffrey Bezos, formerly a senior viceRead MoreSeminar Paper on Strategies to Achieve Market Leadership: the Example of Amazon13422 Words   |  54 PagesTechnische Università ¤t Berlin Fakultà ¤t VIII: Wirtschaft und Management Institut fà ¼r Technologie und Management Fachgebiet Strategische Unternehmensfà ¼hrung Prof. Dr. Michael Mirow Seminar Paper on Strategies to Achieve Market Leadership: The Example of Amazon (Summer term 2005) presented by: Sà ¶ren Preibusch, 215995 Kottbusser Damm 24 10967 Berlin Matthias Fleckenstein, 215274 Magistratsweg 21 13593 Berlin Berlin, May 17, 2005 Table of Contents I Table of Contents TableRead MoreA Critical Evaluation of Amazon’s Strategy, Strategic Choices, Structure, Systems and Culture7541 Words   |  31 PagesUNISA GRADUATE SCHOOL OF BUSINESS LEADERSHIP Assignment Cover Code for paper/module/course MBA 721 722 Year 02 Assignment number 01 Student number Group 1 Word count NA Tutor: Andre Vermaak |Online Residential School | Amazon.com A critical evaluation of Amazon’s strategy, strategic choices, structure, systems and culture Authored by:Read MoreDigital vs Print21238 Words   |  85 Pages.......................................... 39   4.4 SALES DATA FOR THE BOOK INDUSTRY ........................................................................................................................................... 41   4.4.1 Amazon vs. Barnes Noble ......................................................................................................................................... 47   4.4.2 The Electronic Book Market..................................................................Read MoreCustomer Fulfillment in the Digital Economy Amazon.Com5560 Words   |  23 PagesEconomy Amazon.com E-tail Customer Fulfillment Networks Pioneer â€Å"The logistics of distribution Scorecard are the iceberg below the waterline of online bookselling.†1 B-web type —Jeff Bezos, founder and CEO, Amazon.com †¢ Aggregation (e-tail) /Agora (auctions, Zshops) hybrid model KEY PARTICIPANTS â€Å"Ten years from now, no one will remember whether Consumers and business buyers Context providers †¢ †¢ Content providers †¢ Amazon.com and small online merchantsRead MoreExploring Corporate Strategy - Case164366 Words   |  658 Pagesqxd 22/10/2007 11:54 Page 597 CASE STUDIES ECS8C_C01.qxd 22/10/2007 11:54 Page 598 ECS8C_C01.qxd 22/10/2007 11:54 Page 599 Guide to using the case studies The main text of this book includes 87 short illustrations and 15 case examples which have been chosen to enlarge speciï ¬ c issues in the text and/or provide practical examples of how business and public sector organisations are managing strategic issues. 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